We built the tool we wish had existed
Shadow is the AI operating system for communications — built by people who believe that the best PR teams in the world shouldn't be spending half their time on research, formatting, and admin.
Communications deserves better infrastructure
PR agencies run some of the most sophisticated strategic work in business. They shape narratives for the world's most important companies, build relationships with the journalists who define industries, and help leaders communicate through moments that matter.
But the tooling hasn't kept up. Teams are cobbling together research platforms, media databases, content tools, and operations spreadsheets — switching between eight systems to produce work that deserves a single, coherent workflow.
Shadow is what happens when you build the infrastructure from the ground up for this specific domain — not a generic AI wrapper, but a system that understands how PR agencies actually work, what clients actually need, and what good communications actually looks like.
Build with us
We're a small team doing ambitious work. If you're excited about vertical AI and the future of communications, we'd love to hear from you.