AI Agents
Your always-on narrative team. Six specialised agent roles, divided by function: those that read from the narrative landscape and those that write to it. Running 24/7, governed by your methodology, voice, and quality standards, compounding across every client.
Agents that read. Agents that write.
The narrative craft has two fundamental modes: reading (understanding what the world is saying) and writing (shaping what gets said next). Shadow's agents are organised around this distinction.
Reading agents scan, track, interpret, and analyse. They intake from the narrative landscape. They're the intelligence layer's workforce: always running, always processing, always surfacing what matters.
Writing agents strategise, plan, produce, and measure. They co-author the narratives you want to shape. They're the workforce that works alongside you and while you're away to drive programs forward: running the positioning you choose, and the program you approved.
Together, they form a persistent narrative team that operates as an extension of your team.
Reading from the narrative landscape.
Your research agents are the intake layer. They continuously scan media coverage, search trends, social conversations, and AI citations across every client account. They surface signals: new coverage patterns, emerging narratives, competitive movements, journalist activity shifts, and audience behaviour changes.
Researchers don't wait for a brief. They operate 24/7, processing thousands of data points and flagging what needs attention. By the time your team sits down in the morning, the researchers have already scanned the landscape.
Capabilities
- Continuous media monitoring across 200,000+ sources
- Search demand tracking and keyword movement detection
- Social conversation scanning and community signal identification
- AI citation monitoring across major LLM platforms
- Competitive news and activity tracking
- Category signal detection and trend identification
Analysts interpret what researchers surface. They identify patterns, track narrative cycles, measure competitive positioning, and quantify the landscape. Where researchers flag a signal, analysts tell you what it means.
Analysts are the bridge between raw data and actionable intelligence. They turn coverage volume into share of voice trends, search data into demand maps, and social signals into narrative trajectory models.
Capabilities
- Narrative cycle analysis and lifecycle classification
- Competitive positioning measurement and gap identification
- Share of voice quantification across media, search, and AI
- Audience segmentation and demand mapping
- White space detection and position availability scoring
- Performance benchmarking and trend analysis
Writing to the narrative landscape.
Strategists co-author the positioning. They score the positions analysts identify and work with you to build the frameworks that define how a client should own them: messaging architectures, narrative territories, competitive differentiation, and audience-specific framing.
Capabilities
- Positioning co-development
- Narrative framework construction
- Competitive differentiation mapping
- Audience segmentation and message architecture
- Category creation and white space strategy
- Help define the narrative territory you want to own
- Spokesperson and executive positioning
Planners structure the program. They take the strategic framework you approved and map it into actionable plans: channel strategies, content calendars, media targets, event roadmaps, and resource allocation.
Capabilities
- Program architecture and timeline development
- Channel strategy and media targeting
- Content calendar planning and editorial sequencing
- Events and awards roadmap development
- Resource and effort allocation across programs
- Campaign structure and phasing
Writers produce the work. Press releases, thought leadership, GEO content, proposals, briefs, social content, award applications. Every piece of output is grounded in the strategy, informed by the intelligence, and governed by your methodology, voice, and quality standards.
Capabilities
- Press materials and media kits
- Thought leadership and executive ghostwriting
- SEO and GEO content production
- Proposals, scopes of work, and strategic briefs
- Awards and events applications
- Social content and campaign materials
Reporters close the loop. They track performance, compile measurement, generate reporting, and surface what's working. They connect output back to outcome: which positions were taken, which content performed, which programs moved the metrics.
Capabilities
- Coverage analysis and media impact reporting
- GEO and AI visibility tracking and reporting
- SEO performance measurement
- Share of voice reporting and competitive benchmarking
- Quarterly program reporting
- ROI and impact measurement
How agents operate.
Methodology-governed
Every agent is governed by your methodology, voice, and quality standards. They don't produce generic AI output. They produce work that reflects how your best people think.
Persistent context
Agents retain client context across sessions. The 100th interaction with a client is informed by every previous one. Institutional knowledge compounds in the system, not in someone's head.
Always running
Reading agents operate 24/7. Writing agents are available on demand and can be triggered by reading agent signals. The team doesn't clock out.
Coordinated
Agents work together. A researcher surfaces a signal. An analyst interprets it. A strategist frames the response. A planner structures the program. A writer produces the work. A reporter measures the result. The chain is connected.
Fully managed
Shadow's team configures, deploys, and maintains your agents.
A narrative team that never stops working.
Six roles. Two modes. Your always-on narrative team.