The right journalist. The right moment. Every time.
Shadow's database of 230K+ journalist profiles — with live beat tracking, outlet intelligence, and recent coverage — means your team pitches with context, not guesswork.
Media lists built by the AI that reads the news
Shadow doesn't just search a static database — it reads recent articles, maps journalist beats dynamically, and builds targeted media lists based on who's actually covering your client's category right now.
Beat Matching
Describe your story angle and Shadow surfaces the journalists whose recent work aligns with it — not just their listed beat, but what they've actually been writing about in the last 30 days.
Outlet Intelligence
Shadow evaluates outlets by reach, domain authority, editorial focus, and audience fit — helping your team decide where to invest pitch energy and what placements will move the needle.
Story Clusters
Shadow groups individual articles by narrative thread, showing you which stories are gaining momentum, which are fading, and where your client sits in the broader media conversation.
Coverage Reports
Weekly coverage summaries are generated automatically — formatted, contextualized, and ready to send to clients. No manual clipping required.
Every mention. Every outlet. Every context.
Shadow monitors coverage across 200K+ sources and organizes it into story clusters — so you can see not just that your client was mentioned, but how the narrative around them is evolving.
Know the person behind the byline
Great media relations is about understanding people — their interests, their rhythms, their preferences. Shadow builds profiles that go beyond contact info to give you real intelligence on every journalist you pitch.
Recent Coverage Analysis
Shadow reads and summarizes a journalist's recent articles, identifying their current focus areas, preferred story angles, and the types of sources they tend to cite.
Pitch Timing Signals
Shadow surfaces signals about when journalists are most active, what story formats they respond to, and which topics they've been avoiding — so your pitch lands at the right moment.
Relationship Tracking
Log your team's interactions with journalists, track open relationships, and get reminded when it's been too long since you've been in touch with a key contact.
Ready to pitch smarter?
See Shadow's journalist database in action — live intelligence on the reporters covering your clients' space.