A full narrative team, operated across every account.
Your strategy. Your brand. Your relationships. Shadow is the capability layer that makes a six-person agency operate like a sixty-person one.
Margin erosion is a positioning problem, not a staffing problem.
Shadow is the narrative intelligence platform for PR and communications agencies. Six agents (Researchers, Analysts, Strategists, Planners, Writers, Reporters) run continuously across every account, so account teams spend time on client judgment and senior thinking instead of research, monitoring, and rote production work.
The standard agency response to thinner margins is to hire junior staff, stretch senior talent, or compress scope. None of these fix the underlying problem: the work it takes to position a client credibly has grown faster than billable hours allow. Category landscapes move weekly. AI answer engines (ChatGPT, Perplexity, Google AI Overview) reshape how brands are described. Journalists change beats. Competitors shift framing.
Agencies that win the next decade will not do so by adding headcount. They will do it by installing a capability layer that handles the research, mapping, and production load so senior strategists can focus on the judgment only they can provide. Shadow is that layer: one platform, six agents, every account, always on.
What Shadow runs for agencies.
Shadow's Positioning Engine is operated by six agents working in sequence across every client account. Researchers monitor 200K+ sources. Analysts produce landscapes. Strategists score positions. Planners build programs. Writers draft. Reporters measure. Your account team directs; Shadow produces.
Explore AI agentsResearchers
Continuous monitoring across 200K+ news outlets, trade publications, analyst reports, podcasts, and social feeds. Every client gets a live signal layer that never sleeps and never misses a relevant mention.
Analysts
Narrative landscapes per client: the claims being made in the category, who owns which position, where the gaps are, and how the story frames are shifting over time.
Strategists
Every open territory gets scored on differentiation, evidence, competitive contest, and buyer intent. The output is a ranked set of positions your client can credibly own.
Planners
From a chosen position, Planners build the program: angles, journalist targets, earned and owned sequencing, GEO content, analyst touchpoints, and executive visibility moves.
Writers
Pitches, bylines, press releases, briefing docs, messaging houses, Q&A prep, resource pages, and talking points. All drafted in your agency's voice, ready for editorial review.
Reporters
Weekly, monthly, quarterly. Reporters measure coverage, share of voice, narrative strength, AI answer presence, and message pull-through, then feed the outcomes back into the Positioning Engine.
Your team owns strategy
Shadow produces ranked positioning options, evidence maps, and program plans. Your strategists choose which to pursue, how aggressive to get, and how to shape the narrative for each specific client.
Your name on every deliverable
Every pitch, briefing, landscape, and report ships under your agency's brand. Shadow does not white-label into client view. It is infrastructure, not a co-author.
Clients only see your people
No AI branding, no platform logos, no Shadow in the meeting. Clients experience a sharper, faster agency. The machinery stays behind the curtain where it belongs.
Senior time goes back to clients
Your most expensive people stop formatting decks and start doing counsel. That is where agency value lives; that is where margin returns.
Does Shadow replace my account team?
No. Shadow replaces the research, monitoring, and production load that buries account teams. Your strategists still own the strategy. Your senior partners still own the relationships. Clients only ever see your people. Shadow surfaces options; your team decides.
How does Shadow fit into agency workflow?
Agencies deploy Shadow against three jobs with clear ROI: winning new business, executing retainers, and running quarterly reviews. Each uses the same six agents, operated against a different surface of the agency-client relationship.
New business pitches
Prospect calls the agency. Within 48 hours, Shadow produces the full category landscape, the ownable positions, a draft 90-day plan, and a competitive narrative map. Your team walks in with the work the incumbent has not done.
Retainer execution
On every active account, Shadow runs the weekly research, surfaces narrative shifts, drafts the pitches, and prepares the reports. Your account leads spend their hours on judgment, client calls, and relationship work.
Quarterly reviews
Shadow Reporters generate the QBR: coverage delta, share of voice movement, position strength, AI answer citations, and what to change in the next quarter. The client conversation shifts from activity metrics to narrative outcomes.
Agency questions, answered.
Will Shadow compete with my agency for clients?
No. Shadow is infrastructure for agencies, not an agency. Shadow does not sell directly to brands who are already represented, does not take retainers, and does not pitch media on behalf of end clients. Agencies are the customer and the operator.
How does pricing work for agencies with many clients?
Shadow prices at the agency level, not per seat or per client. One subscription covers every active account your team runs. The model rewards agencies that put Shadow on every client rather than penalizing growth.
Does Shadow replace tools like Muck Rack or Meltwater?
For most agencies, yes. Shadow covers media monitoring, journalist research, coverage reporting, and share of voice, then adds the positioning, strategy, and program layers those tools do not. Many agencies consolidate three to five vendors into one Shadow subscription.
How long does onboarding take for a new client account?
Roughly 72 hours from kickoff. Shadow ingests the client brief, runs the initial landscape, scores the position set, and delivers the first draft plan. Your team reviews, refines, and takes it to the client as your own.
See Shadow run on one of your accounts.
Send us a client. We will build the landscape, rank the positions, and draft the first 90-day plan. Under your agency's brand, ready for the next client meeting.