Program Execution
The work layer. Where narrative intelligence becomes proposals, media programs, content strategies, and measurable campaigns. Collaborate with AI agents on top of the positioning and intelligence layers to produce work that's grounded in what the data actually says.
The same day, but without the stress.
Proposals and strategic briefs
Draft proposals grounded in live competitive data, client positioning, and market context. The narrative graph feeds the brief. Your team refines and approves.
Media relations
Press materials, media lists, journalist targeting, and pitch strategies built from who's actually covering the conversation. Not a static database. Live intelligence on journalist activity, beat alignment, and recent coverage.
SEO strategy and content
Keyword strategy, content planning, and optimised pages built from search demand data in the narrative graph. Identify which positions have commercial search intent and produce content that owns them.
GEO and AI visibility
Content structured to appear in LLM-generated responses. Audit AI search visibility, identify citation gaps, and produce content that earns mentions across ChatGPT, Claude, Gemini, and Perplexity.
Thought leadership and ghostwriting
Executive-voice content grounded in the client's positioning and tuned to the conversations audiences are actually having. Not generic AI output. Content that reflects the executive's point of view and the market's current narrative landscape.
Awards and events
Application drafting, event strategy, and award program management. Grounded in the client's proof points and the category's narrative context.
Market reports and competitive analysis
Periodic and on-demand reporting on competitive positioning, narrative movement, and market signals. Automated data collection, agent-driven analysis, human-reviewed output.
Every deliverable starts with context, not a blank page.
On a fragmented tool stack, every deliverable starts from scratch. The person writing the proposal has to manually gather competitive data. The person drafting the pitch has to check the media list. The person planning the content calendar has to run their own keyword research.
On Shadow, the narrative graph has already done that work. When a writing agent drafts a proposal, it pulls from the live competitive landscape. When it builds a media list, it draws from journalist activity data. When it plans content, it starts from search demand and AI visibility gaps. The context is there before the work begins.
How it operates.
Collaborative
Work alongside AI agents in real time. Draft, refine, direct. Your judgment shapes the output. Agents handle the volume.
Methodology-governed
Your voice, quality standards, and process are governed by the execution layer. Every deliverable reflects how your best people think.
Graph-connected
Every mode draws from the narrative intelligence layer. Work is grounded in data, not assumptions.
Client-persistent
Context compounds across engagements. The 50th deliverable for a client is informed by the first 49.
From intelligence to impact.
Program execution turns narrative positions into measurable programs. The intelligence does the thinking. Your team does the deciding.