The narrative intelligence every comms team wishes they had.
Shadow reads how your company is being described across media, search, and AI, finds the positions you can own, and runs the programs to take them. Operated by a team of six agents, always on.
Too many surfaces, not enough analysts.
Shadow is narrative intelligence for corporate communications teams. It monitors media, search results, AI answer engines (ChatGPT, Perplexity, Google AI Overview), and competitor positioning, then turns what it finds into ranked positions, drafted programs, and board-ready reports. Operated by six agents, always on.
In-house communications has inherited a job that used to be three. You own reputation in the press. You own how executives show up in search. You own how your company is described by AI models. You own competitive narrative. Each of these is a full-time analyst role. Most comms teams have one researcher and a monitoring tool that only covers news.
The failure mode is familiar: reactive pitching, stale message houses, agency reports that describe activity instead of impact, and no systematic view of how the company is actually being positioned in the market. Shadow closes that gap. Six agents run continuously against your category, your competitors, and your executives, and produce the intelligence your team no longer has time to gather by hand.
What Shadow runs for comms teams.
Shadow's Positioning Engine is operated by six agents (Researchers, Analysts, Strategists, Planners, Writers, Reporters) configured for the in-house job. The focus is continuous intelligence: competitive positioning, exec visibility, crisis readiness, and GEO presence across AI answer engines.
Competitive positioning
Continuous mapping of how your category is being described, which narratives competitors own, where the white space is, and which positions you can credibly take. Updated weekly, not quarterly.
Executive visibility
Track how your CEO, CFO, and other spokespeople appear across Tier 1 media, podcasts, LinkedIn, and AI-generated answers. Know which stories are building each executive's narrative and which are eroding it.
Crisis readiness
Shadow maintains a live map of sensitivities, narrative pressure points, and early-warning signals. When the moment arrives, you open an already-built situation room instead of building one under fire.
GEO and AI answer tracking
Query ChatGPT, Perplexity, Google AI Overview, and other AI engines on the questions your buyers actually ask. See how your brand shows up, where competitors win citations, and what content closes the gap.
Not against your agency
Most Shadow customers keep their agency and use Shadow to brief them better. You walk into agency calls with the landscape, the positions, and the measurement framework already built. The agency does what agencies do best.
Not instead of your team
Shadow does not replace comms directors, writers, or media relations leads. It replaces the invisible research and monitoring load that consumes half their week, so they can focus on the work only they can do.
Fits your stack
Shadow integrates alongside your existing media database, social listening, and analytics tools during transition. Most teams consolidate two or three vendors within the first year, but there is no hard switchover required.
One source of narrative truth
The VP of Comms, the CMO, the agency, and the CEO's chief of staff all work from the same landscape. No more conflicting weekly reports. No more debating what the narrative actually is.
Does Shadow replace my agency or my team?
Neither. Shadow is the intelligence and production layer your comms org has never had. Your team still owns strategy, relationships, and final judgment. Your agency still pitches media and runs programs. Shadow gives both a sharper view of the narrative landscape and the raw material to act on it.
Where does Shadow show up in the comms calendar?
Three recurring jobs for in-house comms: reporting to the board, planning the next program, and tracking narrative in real time. Shadow runs all three from the same live landscape, so the story stays consistent from the CEO's office to the press desk.
Board reporting
Shadow Reporters produce quarterly narrative reports: share of voice, position strength, competitive movement, AI citation rate, and message pull-through. The deck the CCO brings to the board is generated, not cobbled together.
Program planning
Starting a product launch, funding announcement, or exec repositioning. Shadow Strategists rank the positions worth taking; Planners build the program; Writers draft the pitches, bylines, and messaging. Your team reviews and ships.
Real-time narrative tracking
A competitor launches. A reporter opens a thread. An AI model starts citing a new frame. Shadow surfaces the shift within the day, not the week, so your team can respond while the narrative is still forming.
In-house comms questions, answered.
How is Shadow different from Muck Rack, Cision, or Meltwater?
Those tools monitor and report. Shadow monitors, analyzes, positions, plans, writes, and measures. The legacy category is media database and clipping. Shadow is narrative intelligence: the layer above that tells you what the coverage means and what to do next.
Does Shadow actually pitch reporters for us?
Shadow drafts the pitches, profiles the journalists, and sequences the outreach. A human sends. We keep a hard line between AI-generated content and AI-sent communication. Every pitch that leaves your domain is reviewed and sent by a person on your team or your agency.
What does Shadow's GEO tracking actually measure?
Shadow queries ChatGPT, Perplexity, Google AI Overview, and Gemini against a defined set of buyer questions. It tracks whether your brand is cited, how, alongside which competitors, and which source pages drove the citation. That tells you what to publish to win more answers.
How long before Shadow delivers useful intelligence?
The first landscape lands within a week of kickoff. The first competitive position ranking in two weeks. Within a quarter, Shadow has enough baseline data to measure narrative movement and generate the first true comparative report.
See your company's narrative landscape.
We will run the initial map on your category, your competitors, and your executive visibility. No pitch deck. Just the landscape your team has been asking for.