Narrative intelligence, at enterprise scale.
Shadow runs across every brand, region, and executive in your portfolio. One platform that reads the full narrative landscape and surfaces the positions, risks, and opportunities that matter.
Four surfaces, no unified view.
Shadow is the enterprise narrative intelligence platform for global communications leaders. It unifies the four surfaces that define modern reputation (earned coverage, search results, AI answer engines, and social) into one live landscape, operated by six agents across every brand, region, and executive in the portfolio.
Enterprise comms has fractured across four surfaces. Earned coverage still matters, and the Chief Communications Officer is graded on it. But search results increasingly define what buyers, candidates, and regulators believe. AI answer engines (ChatGPT, Perplexity, Google AI Overview, Gemini) are rewriting the encyclopedia of each industry in real time. And social continues to move faster than any central function can track.
Most Fortune 500 comms functions cover these surfaces with different vendors, different regional teams, and different reporting cadences. The CEO asks how the company is being described and gets four partial answers from four different sources. Shadow collapses that fragmentation. One platform, six agents, unified landscape, governed access.
Where does Shadow run inside a global comms function?
Shadow runs continuously across the full portfolio: every region, every operating brand, every named executive. Six agents (Researchers, Analysts, Strategists, Planners, Writers, Reporters) work against the same underlying graph, so a shift in one market surfaces instantly across the others.
Regional media coverage
Shadow monitors Tier 1 and trade media across North America, EMEA, APAC, and LATAM in native language. Regional narratives get mapped to the global frame, so a story breaking in Germany is visible to the New York desk the same day.
Category and narrative shifts
Shadow Analysts track how each category your company operates in is being described, by whom, and how the frames are evolving. Early shifts get flagged before they show up in mainstream coverage.
Executive visibility
CEO, CFO, General Counsel, division presidents, and regional leaders all get individual visibility tracking. Share of voice, tone, narrative themes, and AI citation profile per executive.
Competitor positioning
Shadow maps every major competitor's positioning, messaging, executive moves, and earned media trajectory. When a competitor reframes a category, you see it before the analysts publish on it.
AI citation patterns
Structured queries across ChatGPT, Perplexity, Google AI Overview, and Gemini on the questions that define your industry. Shadow tracks which sources drive AI citations and what content closes the gaps.
Risk and sensitivity mapping
Shadow maintains a live layer of narrative pressure points (regulatory, reputational, geopolitical) and early-warning signals, so the crisis team is already briefed when a moment arrives.
SSO and identity
SAML and OIDC single sign-on via Okta, Azure AD, Google Workspace, and Ping. SCIM 2.0 provisioning for automated user lifecycle. MFA enforced at the identity provider level.
Role-based access control
Granular permissions across brands, regions, and executive profiles. Separate roles for comms analysts, regional leads, agency partners, and executive viewers. Audit logs for every access event.
White-glove onboarding
A dedicated Shadow deployment team handles configuration, data migration, historical backfill, agent tuning, and user training. Typical enterprise deployments reach full production within 45 days.
Runs alongside legacy vendors
Shadow works in parallel with Meltwater, Cision, Muck Rack, Brandwatch, and Sprinklr during transition. No forced switchover. Most enterprise customers consolidate two to four vendors into Shadow within the first year.
How does Shadow fit into an enterprise tech stack?
Shadow deploys with enterprise-grade controls: SSO, role-based access, SCIM provisioning, and data residency options. It runs alongside Meltwater, Cision, Muck Rack, and Brandwatch during transition, with consolidation typically completed within 12 months of deployment.
Does Shadow meet enterprise security and compliance requirements?
Shadow is built for regulated industries. SOC 2 Type II, GDPR-compliant, with data residency options in the United States and the European Union. Customer data is never used to train Shadow's models. Dedicated tenant options available for financial services, healthcare, and public sector.
SOC 2 Type II and ISO 27001
Annual third-party audits across security, availability, and confidentiality controls. Full documentation available under NDA during procurement review.
Data residency
Choose US or EU data residency at deployment. All customer data, including ingested coverage and generated outputs, remains in the chosen region. GDPR and UK GDPR compliant by default.
No training on your data
Shadow's models are never trained on customer content. Briefs, drafts, messaging, and internal intelligence remain private to your tenant. Contractual guarantees available.
Audit, export, and retention controls
Every action logged. Full data export on request. Configurable retention policies per brand or per region to match internal records governance and regulatory requirements.
Enterprise questions, answered.
How does Shadow price at enterprise scale?
Enterprise pricing is portfolio-based: brands in scope, regions covered, executives tracked, and AI answer coverage depth. No per-seat fees. Global comms functions typically see total vendor spend drop as Shadow replaces two to four legacy tools within the first year.
Can Shadow handle regulated industries like financial services or healthcare?
Yes. Shadow has customers in regulated financial services, life sciences, and critical infrastructure. Dedicated tenant options are available, with configurable data residency, retention, and audit controls to meet sector requirements including FINRA, HIPAA, and NIS2.
How does Shadow work alongside our existing PR agency network?
Most enterprise customers run Shadow as central infrastructure and give regional or specialty agencies scoped access. The CCO's team sees the full portfolio. Agencies see their account. The result is one source of narrative truth across a distributed agency roster.
What does a typical enterprise deployment look like?
Forty-five days from contract to full production. Week one: scoping and SSO. Weeks two and three: data ingestion and agent tuning. Weeks four and five: role configuration and agency access. Weeks six and seven: training and live deployment across the global team.
Bring your portfolio. We will map it.
Send us your brands, regions, and executives. We will deliver the baseline landscape, risk map, and position ranking before the procurement conversation begins.