The Future of Communications Belongs to Judgment, Not Access

Jessen Gibbs, CEO, Shadow·February 28, 2026

This article is being migrated. Check back soon.

Other posts in this series

Part 1The Attention Shift: How Public Discourse Decentralized Part 2The Trust Shift: Why Credibility Now Follows Proximity, Not Prestige Part 3The Measurement Trap: Why PR Can't Prove ROI in a Metrics-Driven Culture Part 4The Business Model Crisis: Why the PR Agency Model Is Breaking Part 5What AI Actually Changes in Communications: Operations, Not Creativity